Fashion and Horses
Fashion and Horses. What is more beautiful, more refined, more elegant, more exclusive, more innovative, more inviting?
The beauty of fashion combined with the elegance of the horse. A unique event of its kind.
Fashion and Horses: a new flavor event that combines fashion with the horse: beauty and class together, elegance and stage show for those who love beauty, elegance and fashion.
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Now some Italian fashion news whose birth was set on February 12, 1951, when Giovanni Battista Giorgini organized in his Villa Torreggiani in Florence a parade of exclusively Italian tailoring creations of the most important fashion houses of Florence, Milan and Rome.
The event took place shortly after Paris fashion shows, an idea to intrigue US buyers and encourage them to prolong their journey to Florence.
Of noble origins Giovanni Battista Giorgini has gained profound knowledge of the American market and tastes by selling Tuscan handicraft products to the United States and knew that the models of Italian fashion houses could compete with the French houses and, thanks to an article on ” Time, “the Americans also discovered that the cost of Italian models was half while having nothing to envy French models.
Living in the spirit of international markets, the decade ended by reiterating the centrality of the capital: in Rome in 1958, the Italian Chamber of Commerce of the Italian Fashion was founded, and in 1959 Valentino opened its own fashion house.
This is the beginning of Italian fashion.
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