Everyone knows Via Monte Napoleone, the most elegant street in Milan with its shops of the best brands in fashion and of the luxury the world, but few know its true history.

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Via Monte Napoleone was born following the ancient route of the Roman walls, erected on the course of the river Seveso, which still runs under the street, on the side of the odd numbers.
Until the eighteenth century via Monte Napoleone is indicated in the maps of the city of Milan as Contrada di Sant’Andrea or Contrada delle barre of Sant’Andrea but, with the arrival of the Austrians in Milan, who opened the pawnshop here, the name changes in the Contrada del Monte of Santa Teresa.
Subsequently, with the French domination the street changed its name to the Contrada of Monte Napoleone and, with the fall of the Kingdom of Italy, the name was shortened in Contrada del Monte.
With the Unification of Italy and the consequent reform of the name of the streets, the street is called with the current name of Via Monte Napoleone.

In its history, Via Monte Napoleone has hosted many famous people such as the writer Carlo Porta, who died at Palazzo Taverna and, in 1840, in this street the great Giuseppe Verdi composed his Nabucco.
In the past the street had the nickname of el “Quartier de Riverissi”, referring to the custom of the Milanese gentlemen to take off their hats to greet a lady who lived in Via Monte Napoleone, here they fought the Five Newspaper in Milan against the Austrians and already towards the end of the nineteenth century via Monte Napoleone is characterized by being the way of luxury because here the richest and most important families are moved and, at the same time, open shops of antique dealers and jewelers of world renown.

Since the fifties via Monte Napoleone becomes one of the most important streets of world luxury replacing the production activities and popular shops with the most important and prestigious luxury brands such as Gucci, Armani, Valentino, Prada, Versace and many others, with via della Spiga, via Sant’Andrea and via Pietro Verri, constitutes the so-called Quadrilatero della moda.
Via Monte Napoleone is not pedestrianized as Via della Spiga but it is open to traffic, one way, and with two comfortable sidewalks on either side of the street for pedestrians.

Do not forget other elegant places and shopping that we have chosen for you like Portofino, Cortina d’Ampezzo, the island of Capri and the Amalfi Coast. Extraordinary places that deserve a trip. Your.

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